Author Archives: chrisjhorn

Wearables – and the Tudor Queen

Published in the Irish Times on July 6th last – just after the Fitbit IPO.. The Tudor Queen, Elizabeth 1st, was reputedly amongst the first in the world to wear a clock on her body, an ‘armlet’ received as a … Continue reading

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Advertising, Art and Technology

Published in the Irish Times on 8th June last… Ad vertere: to turn towards something. Advertising has been with us since the early Egyptians used papyrus to promote sales messages. Marketing strategists organise campaigns with almost military-like efficiency to evangelise … Continue reading

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Self-driving heavy lorries

This piece on Daimler-Benz’s self driving truck technology was published on May 18th last.. “My first customer was a lunatic. My second had a death wish”. It seems that Karl Benz did not have high confidence in the safety of … Continue reading

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Drones

I published this piece in the Irish Times on April 27th last… Norma Jean Dougherty worked in a factory near Van Nuys airport in Los Angeles, which manufactured the first mass-produced radio controlled aircraft models for use by the US … Continue reading

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Using personised video clips for sales and customer support

This was written after I had an interesting presentation from Hyundai Ireland on their use of video-clips to give personalised sales and after-sales customer support.  It was published on 6th April 2015.  BTW,  in my view the sub-editor didn’t do … Continue reading

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Innovation – what are the missing gaps in Ireland ?

This piece was written after I had chaired the recent Irish Times/InterTrade Ireland Innovation Awards.  It was published on March 2nd 2015. “Everything should be made as simple as possible, but no simpler.”   This quote is often attributed to … Continue reading

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The likely impact of the European QE programme on the Irish tech sector

I wrote this piece on European’s Quantative Easing Programme for the Irish Times Business Section on 9th February last. What happens to the tech sector when central banks print vast sums of money ?

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