Category Archives: Advertising

GDPR

This was published on 8th March 2018 by the Irish Times. You may perhaps have become aware of ‘GDPR’. The office of the Irish Data Protection Commissioner, via business briefings and media advertising, is increasingly highlighting this new EU regulation, … Continue reading

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Ethos, Logos and Pathos

This was published in the Irish Times on the 19th January – a view on the progression of advertising. “At the tone, it’s 8PM, B-U-L-O-V-A Bulova Watch Time”. Thus in 1926, the world’s first radio advertisement grabbed attention. Bulova (now … Continue reading

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